According to a recent
Pew Research Center study usage of electronic resources have declined in the past five years. Although, very few library schools offer marketing courses, many E-Resources Librarians have had marketing and promotion of e-resources added to their job description. For solo and new E-Resources Librarians, this can appear very daunting. This course will provide a comprehensive overview of how to promote and market your e-resources to the patrons of your organization. This workshop will include assessing where you stand now and how to create and measure marketing goals. The workshop will cover recruiting the front line staff as co-marketers. Participants will learn about using online tools such as social media and blogging to promote their e-resources. The workshop will teach participants how to use narrative as a teaching tool for effective trainings, as well as a plan for building relationships and outreach within and outside of the organization. It does not matter what size or type of organization you work for or how long you have worked in e-resources, all participants will leave with a promotional plan adapted specifically for their role and their organization.
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This workshops will be available to in-person attendees only and requires and additional ticket. It will not be available via the Online Conference. Click here to register.
