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Tuesday, March 5 • 10:15am - 11:00am
S39: No mind-reading necessary: Conducting evidence-based electronic resource marketing and outreach using market research assessment

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With electronic resources occupying ever larger amounts of the collections budget, librarians need evidence-based market research to ensure these resources find their audience.. Via a case study, this presentation will offer practical, research-based information to help you perform and apply market research at your library.

Speakers
avatar for Kate Hill

Kate Hill

Electronic Resources Librarian, UNC Greensboro


Tuesday March 5, 2019 10:15am - 11:00am
Zlotnik 1/2

Attendees (146)