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SUN: 11am - 8pm | MON: 7am - 7pm | TUE: 7am - 6pm | WED: 7am - 1pm


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Tuesday, March 5 • 2:15pm - 3:00pm
P20: Let’s Get Digital: Marketing Digital Magazines in Academia

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This poster will showcase the steps taken to build a popular digital magazine collection at a mid-sized university using Flipster. Attendees will learn to enhance marketing and advertising strategies through integration into the first-year new student library orientation, maximizing print advertisement placement, and social media communications.

Speakers
avatar for Christina Beis

Christina Beis

Discovery Services Librarian, University of Dayton
I manage the life cycle of electronic resources at Roesch Library, which includes access, discovery, assessment, and problem resolution. I also serve as the subject liaison and selector for Sociology, Anthropology, Social Work and Criminal Justice Studies.


Tuesday March 5, 2019 2:15pm - 3:00pm CST
Exhibit Hall
  5. User Experience & Promotion