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Tuesday, March 5 • 2:15pm - 3:00pm
P20: Let’s Get Digital: Marketing Digital Magazines in Academia

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This poster will showcase the steps taken to build a popular digital magazine collection at a mid-sized university using Flipster. Attendees will learn to enhance marketing and advertising strategies through integration into the first-year new student library orientation, maximizing print advertisement placement, and social media communications.
Speakers
avatar for Christina Beis

Christina Beis

Director of Collections Strategies & Services, University of Dayton
Christina (Tina) Beis is Associate Professor and Director of Collections Strategies & Services at the University Libraries, University of Dayton. She plans and implements best practices around materials budget development and spending, collection management and strategy, acquisitions... Read More →

Tuesday March 5, 2019 2:15pm - 3:00pm CST
Exhibit Hall
  5. User Experience & Promotion

Attendees (19)